11/10/2023 0 Comments Adobe buying workfrontThe acquisition of Rego’s Adobe Workfront business represents the 17th overall acquisition for IBM – and the ninth acquisition in cloud and AI services – since Arvind Krishna took over as IBM CEO in April 2020. IBM has been investing aggressively to bolster its hybrid cloud and AI strategy and capabilities, including a heavy focus on acquiring high-value consultative services like the Adobe Workfront business of Rego. Building on IBM’s strategic partnership with Adobe, the consultancy specializes in work management software consulting for enterprise clients. IBM announced plans to acquire the Adobe Workfront consulting unit and assets from Rego Consulting Corporation to further its hybrid cloud and AI strategy. Enhances business transformation expertise to automate marketing workflows with AI
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